PeakDriver

What exactly is a “keyword”? Well it is not necessarily just a single word. It can also be a phrase. And these “keywords” determine to a large extent the amount of traffic you get, the amount of targeted traffic, your search rank, and ultimately visitor behavior once they get to your site. So I guess you could say they are important. I wrote in my last post about one tool, Google’s Keyword Tool, but there are so many other ones. Another popular one is the service offered by Wordtracker which costs about $59 a month. I subscribed for a while, but found I wasn’t using it that much. SpyFu is another tool that I think offers more value for the money. There is a free version which not only gives you keyword suggestions but also gives you a limited list of the keywords your competitors are using. This is very useful because it will help you develop your own marketing strategy. SpyFu also offers a whole handful of services you won’t find elsewhere for that same $59 a month. I recommend trying the monthly subscription, rather than signing for a whole year, until you see if it’s really useful for you. And if you plan to do any online advertising using services like Google Adwords, then SpyFu’s Keyword Smart Search is a must. I promised you a discussion about how to work with your existing site, but I think that will have to be the subject of my next post. In the meantime, let me know your thoughts on keyword tools. For a more exhaustive list of keyword tools check out this list of twelve tools at the SEO Company site.