One thing that should help with your keyword choice is your competitive edge. Hopefully you offer something unique and this will give you a platform to start choosing terms. If you find you are offering the same product or service as everybody else, you need to define you own angle and that’s where your keyword search begins. If you want to find out what your competition uses you can use the handy tool offered by Submit Express. It’s called “Page Snooper” and all you have to do is type in your rivals URL and Page Snooper provides the page source of that page. Of course you can also do this from your browser by using the menu bar as follows: View>Page Source. Sometimes this is also accessed by using: View>View Source. Page snooper makes the process a little faster because you don’t have to be on the site to see the code. There are a bunch of other free tools as well, like “Free Submission”, “Meta Tags Generator” and “Reciprocal Link Checker”. So get started with some great free tools.